Who We Are
Ogilvy & Mather is one of the largest marketing communications networks in the world, and has been helping transform brands globally for over 60 years.
Our Network Responsibility Ogilvy & Mather is one of the largest marketing communications networks in the world. For two consecutive years (2012 and 2013) O&M was named Cannes Lions Network of the Year and the World's Most Effective Agency Network by the Effie Effectiveness Index. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries.
The quality of our network is based on the strength of our international network, our local strength and depth across all communication disciplines, our culture of collaboration and our people.
Who we are (advertising) Big ideas don't come from thin air.They take top-notch research, valuable customer insights and talented people all working together to not only meet the clients’ goals, but exceed them.
Who we are (branded entertainment) What better way to tell your brand’s story than by actually telling a story? Ogilvy Entertainment can put your brand essence in the middle of engaging content that your customers will appreciate. Learn about the latest stories we’ve created at www.ogilvyentertainmentblog.com
Who we are (creative design) The blank piece of paper may be one of the most daunting foes on earth. But our talented creative teams are able to fill them with new and exciting ideas that help is attain our ultimate goal – selling.
The World's Leading Customer Engagement Agency In November 2012, OgilvyOne was named the Sole Leader by Forrester Research, Inc, in its independent report, "The Forrester Wave™: Customer Engagement Agencies," Q4 2012, in an evaluation of 13 agencies.
Forrester, a leading global research and advisory firm, defines Customer Engagement Agencies (CEAs) as: "agencies that focus on defining customer-oriented business strategies and mapping them to tactics and execution. They help clients maximize customer profitability and optimize customer experiences by applying data and analytics to every interaction."
As the leading Customer Engagement Agency, our core promise to clients is to help them unlock the full value of customers. We do this by turning big ideas and data into personal experiences to help our clients win more customers and make them more valuable.
Doing this requires a broad range of specialty capabilities as well as a relentless focus on the customer experience. We've invested heavily in our engagement planning tools and processes, our technology infrastructure and our data analytics capabilities. The integration of our performance marketing group, Neo@Ogilvy, has allowed us to expand our approach to acquiring and engaging customers beyond traditional CRM channels.
Click here to visit our blog and download the Forrester report on Customer Engagement Agencies.
A Truly Global Network With over 100 offices in more than 50 countries, we are the leading direct marketing, digital marketing and marketing consulting network in the world. We were established in 1972 and have over four decades of experience.
We have a superb balance of local and global clients. We are proud to name American Express, BlackRock, British Airways, DuPont, IBM, Intercontinental Hotel Group, IKEA, Kimberly-Clark, Nestlé, Unilever and UPS among our global clients.
Creative Excellence Creativity, the secret sauce for any customer engagement agency, is our lifeblood. This year, Ogilvy outperformed every agency in the most prestigious industry creative awards, and was voted the most creative agency in Cannes as well as the most effective agency at the Effie awards.
As one of the leading direct marketing and digital marketing agencies, our creative work delivers results. We've won more than twice as many Direct Marketing Association (DMA) ECHO awards as our nearest competitor. We are consistently recognized by the DMA for excellence in direct marketing, winning 19 awards in 2012 including the Board of Governors' Award for Strategic Innovation and the USPS Gold Mailbox Award. We scooped 12 awards at the Caples and took home seven Cannes Lions Direct Marketing Awards and four Cyber Lions for excellence in digital marketing.
Leaders in Digital Marketing In its most recent report into top digital agencies, we were cited as a Leader by Forrester Research, Inc. in its independent report, "The Forrester Wave™: U.S. Interactive Agencies - Strategy and Execution," Q3 2009. We received full marks in three of the five Strategy criteria (Product/Services road map, Discovery and Innovation, and Focus and Reach) and a top score for Account Management.
According to Forrester, OgilvyOne is a Leader because of "its high level of competence across all major criteria — specifically measurement and analytics, account management, and social and emerging media."
RECMA, the research company evaluating the media industry in 50 countries, consistently rank us as one of the top digital agencies with 4,300 digital staff across all of our divisions.
Neo@Ogilvy, our digital, direct response and search marketing media division, provides digital media expertise.
Global Marketing Consulting practice Our global marketing consulting practice boasts 200 business consultants, researchers, analysts and digital experts who work for some of the world's biggest brands.
A collection of strategists, analysts and customer engagement experts, the team focuses on unlocking customer value by developing customer centric strategies based on qualitative and quantitative data. The marketing consulting practice knows how to make the numbers tell a story:
rich insights are extracted from qualitative and quantitative research and data about our clients' customers behaviors, wants and needs.
Obsession with the bottom line Performance Marketing is our data-driven, analytically-led practice dedicated to driving superior business results. This offering connects insights, content creation and distribution through a nimble, fluid process that integrates expertise from both Neo@Ogilvy and OgilvyOne. Rooted in the rapid analysis and optimization of campaign performance, this team considers all channels and sources of data to answer the challenges of today's ROI-focused marketer. This practice is differentiated by:
- Compact, cross-disciplinary Neo-led teams
- Shared client-agency focus on key performance indicators
- Relentless optimization towards the lowest cost per transaction
- Sophisticated campaign management and reporting tools
- A mandate to make decisions quickly
- Compensation based on program results
Social CRM: Why it is a game-changer and how to win the game With the rapid adoption of social media, more and more CMOs are asking how they can optimize their social media strategy to create real long term value rather than just short term conversational spikes.
Marketers need to see social marketing not as a media channel, but as a tool for building deeper and more profitable relationships with customers. Customer relationship marketing has never been more important for brands to drive customer value, both individual value (lifetime purchase value), and network value (the value of recommendation and social collaboration with brands).
"Social CRM" is the next evolution of customer relationship marketing. Social CRM is a social media strategy that leverages digital and connected behaviors to unlock deeper customer value for brands, and richer brand experiences for consumers. Combined, these lead to a more profitable customer lifecycle.
Click here to visit our blog and see Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, presenting his point of view on Social CRM at the Direct Marketing Association's Annual Conference in Las Vegas.
Our Local Stronghold OgilvyOne started in Manila focusing on direct and customer relationship marketing.Since its inception, we’ve evolved together with our network and have done effective and creative work for a broad range of Clients over multiple industries. Having won the 4A’s Digital Excellence Award in 2010 and a myriad of local and international shows, the local office echoes the importance of creativity and effectiveness.
OUR NETWORK Ogilvy Public Relations is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years.
The Ogilvy PR Manila team won IABC Philippine Quill Agency of the Year in 2012 and continues to reap industry awards for its clients on the strength of the creativity and effectiveness of their campaigns.
Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results.
The agency provides strategic public relations counsel to a variety of clients across its six core practices: social marketing, public affairs, healthcare, consumer marketing, corporate, and technology. We also have a number of specialty offerings including: health policy, sustainability, government relations, biotech & life sciences, CSR/cause marketing, issues & crisis management, financial/investor relations, internal communications, specialized audience communications, branding and research.
Reaching across more than 80 offices, Ogilvy PR has been at the forefront of pioneering ways to tap and realize the power of social media and word of mouth marketing. Through our social@Ogilvy offering, we identify the social channels that can most effectively reach our audiences—and then provide roadmaps to engage and influence them.
More information is available at: www.ogilvypr.com
Ogilvy PR Contact:
For new business inquiries and media requests, please contact:
+63 2 2387009
+63 2 2387008
Managing Director, Ogilvy Public Relations Manila
President, Southeast Asia and Indias
President, Asia Pacific
- +63 2 2387009
Social@Ogilvy is a global, cross-discipline team of social experts from across all of Ogilvy's businesses. We know there's a new customer and stakeholder journey defined by the increasing impact our networks have on purchase decision and our behaviors. We design integrated social solutions that combine deep disciplines like CRM, public relations and shopper marketing and rooted in what drives behavior.
This shift is happening in one way or another all over the world. That's why we have grown the world's largest global team delivering solutions relevant in each local market. We are a true global network with a common approach. And it's more than just marketing, we design social business solutions that use the collaboration and advocacy strengths of social media to drive value internally and in customer relationships while at the same time managing risk.
- Fully integrated solutions for a new customer/stakeholder journey
- A global shift calls for the largest network of Social Media strategists
- Social Business Solutions can drive customer and internal value across the enterprise
What services does Social@Ogilvy provide?
Who do I contact to learn more about offerings in my region?
How can I learn more about Social@Ogilvy's award-winning campaigns?
Where do I learn about job opportunities?
- +63 2 2387000
Our offering: agile production, extension, adaptation and translation.
Hogarth & Ogilvy is today's most sophisticated solution for global adaptation and execution. We aim to deliver quality, cost-effective brand communications across all media channels. To further increase cost-efficiency for our clients, Hogarth & Ogilvy leverages a 100% owned 'hub network', right-sourcing the best team from a pool of local, regional and global talent made up of 1800+ people in 47 offices across 36 countries. Our teams are assembled on a project-by-project or client-by-client basis depending on service, creative production and delivery requirements.
At Hogarth & Ogilvy, we can service just about every conceivable production need your team may have. This includes all print solutions, digital builds from small to large, moving content generation, radio production, post production, translation, offshore hubs and 360° campaign extension.
In addition, by using Hogarth & Ogilvy our clients save on average 20-50%.
To learn more, please visit www.hogarth-ogilvy.com.
Europe, Middle East & Africa
- American Express
CHIEF EXECUTIVE OFFICER
Bates CHI&Partners is Asia's newest network startup.
This partnership brings together Bates – an Asia top ten agency by revenue with 14 offices in nine countries across Asia, and CHI, the UK's most awarded independent agency at Cannes.
The World's Largest Activation Network.
We combine data, insights and pitch perfect creativity to find and own precisely the right combination of spaces, places, moments and voices along the Purchase Decision Journey. This unique approach results in more people, buying more of our clients' brands, more often. We call this Precision Activation.
What We Do
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
- David Ogilvy
What better way to tell your brand’s story than by actually telling a story? Ogilvy Entertainment can put your brand essence in the middle of engaging content that your customers will appreciate. Learn about the latest stories we’ve created at www.ogilvyentertainmentblog.com.
A crisis hitting your brand is usually out of your control. How you react to it shouldn't be. Let us work with you to create a smart and effective plan to immediately and effectively deal with any unexpected crisis.
The blank piece of paper may be one of the most daunting foes on earth. But our talented creative teams are able to fill them with new and exciting ideas that help us attain our ultimate goal-selling.
When it comes time for a customer to make a decision, what sways them? This is the moment of truth, and our analytics team can help you get a clearer understanding of how to make the most of it.
We were doing digital before digital was cool, establishing a capability in 1983. Our past experience, combined with our hunger for what's next will keep your digital marketing on the forefront, through online advertising, mobile solutions and more.
Looking to make a web banner sing? Need to get a massive amount of digital work produced and rolled out in a snap? Our Digital Production group can create complex Rich Media and Flash executions while also producing large scale tactical work with speed-to-market production, efficiency and flexibility.
Digital technology makes it easier for your customers to engage or disengage with your brand. It all depends on how you use it. We help you use the latest channels to connect with your audience - from simple electronic communications to billboards that can talk to customers via Bluetooth.
DIGITAL MEDIA & SEARCH
While the latest TV spot may be discussed at cocktail parties, owning the search results page will be talked about in boardrooms and corner offices everywhere. Neo@Ogilvy, our in-house digital media and search specialists, can help you get the clicks that turn into sales.
When it comes to selling, nothing beats one-on-one interaction. We'll help you communicate directly, and convincingly, to your customers via targeted email programs, traditional direct mail and telemarketing.
Creating an emotional connection is one of the hardest things to do in marketing. But understanding the consumer's day-to-day journey is a great first step. We can help you identify points to initiate lasting brand experiences.
Your employees are what makes your company. That's why your communications with them should have the same vibrance and excitement as your outward communications.
Keep them happy. Keep them coming back. Your existing customers are one of your best sources of revenue. Offer them incentives to keep spending.
How do you mass market to a society that is more individualistic than ever? Mobile marketing gives you the unique opportunity to deliver exactly when and where they can have the most impact. With the help of our network of Digital Labs, Ogilvy is at the forefront of developing mobile solutions.
With paid advertising we can get your product out there. But the right unpaid media placements can give it the credibility you just can't pay for. Make our rich network of media relationships work for you.
With over 150 professionals in the most politically influential center like Brussels, Beijing and DC, we the insights into policy making that can help get your voice heard. Take part in the conversation at www.theintersection.ogilvypr.com.
Attracting consumers is one thing. Keeping them for the long-term is another. We can help you manage your relationship with your customers and keep track of their buying patterns to allow you not only to meet their needs, but anticipate them, too.
A retail space shouldn't lull the customer into a sense of security. It should spark them into action. We'll bring your space to life with retails-displays, in-store events and much more.
Your product is amazing. But how do you get someone to try it? The right promotional strategy, working in conjunction with your marketing campaign can get your product into the consumers' hands and create new repeat customers.
How do you accelerate your sales and close the gap with marketing? There is no single answer. But we will work with you to figure out the best strategy that meets your specific needs.
When consumers go to shop, they don't always have a plan. But you should. The right marketing strategy can take advantage of shopper behavior both inside and out of the retail environment. OgilvyAction can develop specific shopper insights for marketers.
Having the retailer stand behind your brand can mean a lot to a customer looking for advice. We understand their needs and develop tailored programs to meet them - helping both the retailer and you.
Discover how we think.SEE WHAT'S ON OUR MIND.
“If you hire people who are bigger than you are, we shall become a company of giants.” - David Ogilvy
Get in Touch
14 Floor, 8 Rockwell, Hidalgo Drive, Rockwell Center, Makati City, Philippines